Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps gauge traffic and popularity trends which is useful for market research.
Web Analytics Market is expected to reach $3.09 Billion by 2019
The web analytics market is estimated to grow from $1.33 billion in 2014 to $3.09 billion in 2019, at a Compound Annual Growth Rate (CAGR) of 18.3% from 2014 to 2019.
North America is expected to be the biggest market in terms of revenue contribution,where as emerging economies such as Middle East and Africa (MEA), Latin America (LA), and Asia-Pacific (APAC) are expected to experience increased market traction with high CAGRs, in the due course.
The high demand of web analytics has led to the invention of new technologies and solutions. Web analytics can be implemented for various purposes such as social media, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis and performance monitoring. All these applications of web analytics help the companies to plan and publish relevant contents, ads and marketing campaigns to target the potential customers and convert them into buyers by gaining insight about their behavior.
Key Players:
Key players in this market are IBM, Adobe Systems, Oracle, SAS, Google and Yahoo.
No comments:
Post a Comment